DirectionLab

DirectionLab is a web app for designers and creative teams to manage visual direction in one place. Users upload references, group them by meaning, and let AI generate a structured Creative DNA. Drafts can be checked against that direction, and vague client feedback gets translated into specific revision tasks.

I built this from a personal experience clients often send feedback like "make it more wow" with no clear direction. There's no standard way to organize what to follow and what to avoid. DirectionLab is my attempt to fix that workflow.